How prices are read and worked out

Last updated November 9, 2026

Quick answer

Every price on this site is read from the vendor's own pricing page or API docs, linked, and dated with the day it was checked. Per-image costs are worked out from those published figures with the formulas below. Nothing is estimated and shown as published.

Where prices come from

• Official vendors: the company that makes the model or runs the plan, priced from its own pricing page or API docs.
• Resellers: platforms that offer other companies' models at their own prices. They're priced from their own pages, listed in a separate section and never mixed into the official cards. A reseller's price is not the model maker's price.
• Each card names the page and the date: "Checked {date} against {vendor}'s pricing page."

The formulas

1. Cost per generated image
   • Per-image API price: used as published.
   • Plans with an image count (for example Midjourney Basic's "~200 image jobs / month" of four images each): plan price / images.
   • Plans with credits and a published credits-per-image figure (for example Ideogram): plan price / credits, times credits per image.
   • Plans priced by GPU time (Midjourney Standard and up): Fast hours x 60 x 4 images, using Midjourney's "about one minute of GPU time" per image prompt. Marked approximate.
   • Token-billed APIs (OpenAI GPT Image): only the per-image figure the vendor's own docs print. Other settings are left blank.
2. Cost per kept image = cost per generated image / keep rate.
3. Images to generate = images needed / keep rate, rounded up.

Plan figures assume every credit, unit or minute is used on the one model shown. Unused allowances that expire raise the real cost.

What's held, and why

Some prices are held off the cards until they can be read on an official page: ChatGPT plan image pricing, Adobe Firefly plan pricing, and any Midjourney API price. Resellers are held when their prices, or the company that runs them, can't be read on their own pages. Held items appear as dated observations, not as prices.

When figures differ

If a vendor's page shows two figures for the same plan, or a reseller's figure differs from the model maker's, each is shown as found, with the date. These are observations, not judgments.

How often prices are re-read

Prices are re-read at least monthly, and whenever a correction comes in. When a price is re-read, its checked date changes.

What this site doesn't do

No ratings, no rankings by quality and no paid placement in the price cards. Images and output quality aren't compared here.

Corrections

Seen a price change? Send it with a link to the official page. Prices are updated only when they can be checked on that page.